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Please use this identifier to cite or link to this item: http://www.erepo.iihr.ernet.in/handle/123456789/126

Title: Linking farmers to market through processing - role of agro-industry clusters with special reference to mango crop in South India
Authors: Sudha, Mysore
F, Kruijssen
Keywords: Mango
Supply chain
Issue Date: 2009
Citation: Sudha Mysore and F. Kruijssen. 2009. Linking farmers to market through processing - role of agro-industry clusters with special reference to mango crop in South India. Joint FAO-IAAE pre conference workshop on ‘Innovative policies and institutions to support Agro-Industries Development, Beijing, China August 16-22.
Abstract: Linking farmers to markets through processing for horticultural crops in India has been a major thrust area in the recent past. Despite huge budget and anticipated growth, the progress of the sector has been slow, attributed to the absence of effective linkages of production with marketing & processing. This study analysis the role of agro industry clusters in totapuri mango belt in Southern India, from the point of cluster partnerships and supply chain management. India accounts for over 40 percent of the global mango production and is a natural home for over 1 000 varieties of mango. One of the major varieties used for export of mango pulp is totapuri. In south India the main source for totapuri pulp is Chittoor district in Andhra Pradesh, a major market hub for fresh mangoes and home to a vibrant agro-industry cluster with around 50 semi-processing units. The supply chain involving a large number of mango growers, wholesalers, commission agents, retailers, processors and exporters represents a model for typical agro-industry cluster with each actor contributing to a specific stage in the market chain. Economic analysis of value addition at different stages along the market chain has been attempted to understand the risks at each level and equity in distribution of margins among the chain actors. The study highlights the role of market information for smooth functioning of the agro-industry cluster. The integration of mango supply chain it seems is incomplete since the benefit of higher price from export does not trickle down to the lowest chain player, the producer. This paper compares successful models from other crops and suggests institutional support for setting up a suitable alternate market integration mechanism for export oriented production of semi-processed mango.
URI: http://hdl.handle.net/123456789/126
Appears in Collections:Economics & Statistics

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